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Marketing 101: Helping schools develop marketing plans for school nutrition programs
March 29, 2010 –Vivid Learning Systems and the School Nutrition Foundation are teaming up to launch a training program titled Marketing 101. The course will be available in July of 2010 and is designed to help schools develop marketing plans for their school nutrition programs.
Marketing 101 was developed by the School Nutrition Foundation in partnership with the National Dairy Council. The course is divided into three sequential lessons to help school nutrition directors and managers learn how to develop and implement marketing plans.
Lesson 1: Principles of Marketing
Lesson 2: Marketing Mix and Message Communication
Lesson 3: Budget, Evaluation, and Implementation
Marketing 101 is approved for 4 hours in Key Area 4 - Communications/Marketing for the School Nutrition Association’s (SNA’s) Certification Program. Note that this course also qualifies as 4 Continuing Education Units (CEUs), which may be used toward certification renewal.
About School Nutrition Foundation
The School Nutrition Association is a national, nonprofit professional organization representing more than 55,000 members who provide high-quality, low-cost meals to students across the country.
The SNA works to ensure all children have access to healthful school meals and nutrition education by:
- Providing members with education and training
- Setting standards through certification and credentialing
- Gathering and transmitting regulatory, legislative, industry, nutritional and other types of information related to school nutrition
- Representing the nutritional interests of all children
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